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Yeego Public Affairs

Your communications roadmap starts with your vision and mission adopted by your board. With a great roadmap, we will help you build awareness of your policy priorities, strengthen your reputation, engage your membership, excite and attract new members and allies, and build solid coalitions.

Media relations

Media Relations

Your story is why you get up in the morning. Your mission and message need to be cultivated for others to learn and appreciate. Storytelling across multiple media platforms is how you convey your message, the people, and the ideals you represent. We'll help you cultivate relations with local, regional, national, and global media according to your core interests and audience.

Navajo Code Talker

Strategic Communications & Planning

Your vision and mission shape your communications. The need for you to convey what you stand for is paramount. We'll help you be consistent in getting your message through a crowded media highway and differentiate you. We'll help you integrate this into your team's daily routine.

Family gathering

Equity-Focused Media Ad Campaigns

We've developed relationships with ethnic and minority media partners for equitable solutions to paid media ad campaigns. The inclusion of ethnic media in your ad campaign is categorically different when measuring the effectiveness of alternative impressions. We've been proven right in utilizing alternative metrics with ethnic media partners. 

Pride flag outside the Supreme Court

Corporate & Social Responsibility

Position yourself as a leader in your market in today's changing demographics. It's no longer acceptable to check the box. You'll have to go further than that—representation matters. We'll help you go beyond superficial acknowledgment.   

Social media

Social Media Engagement

Amplify and protect your message through the smart use of social media platforms. We'll take this off your plate, or we'll coach you on how to do it the right way. Twitter doesn't have an edit feature, but you won't need it with us. 

In the News

National Endowment for the Arts National Heritage Fellow Susan Hudson. Photo by Kevin Black.

Navajo quilter from Sheep Springs named NEA National Heritage Fellow

Presented annually since 1982, the fellowships are considered the nation’s highest honor in the folk and traditional arts, according to an NEA news release. Hudson was recognized for her acclaimed pictorial quilts that chronicle the lives of her ancestors and the history of the Navajo people.

Image of an interactive Doodle—illustrated by Zuni Pueblo guest artist Mallery Quetawki—celebrates Zuni (A:shiwi) Native American fiber artist, weaver, and potter the late We:wa (wee-wah).

In honor of Native American Heritage Month: Celebrating the late We:wa

In honor of Native American Heritage Month in the U.S., today’s interactive Doodle—illustrated by Zuni Pueblo guest artist Mallery Quetawki—celebrates Zuni (A:shiwi) Native American fiber artist, weaver, and potter the late We:wa (wee-wah). As a Łamana (thah-mah-nah), the late We:wa was a revered cultural leader and mediator within the Zuni tribe, devoting their life to the preservation of Zuni traditions and history. 

Headline safety card illustration by Holly J. Morris/iStock.

Write digital headlines both readers and Google will love

Most long-time headline writers have methods and rituals. For print people, the temptation to turn to Rhymezone, IMDB and that idiom dictionary to generate puns and snowclones is nigh irresistible. For others, the siren song of colons, journalese and partial quotes beckons. These, too, are relics of print, where brutal character-count constraints demanded space-saving shorthand.